Although Dell has built an impeccable reputation based on their direct supply chain management model, they also are a global leader in responsible environmental practices. This is demonstrated by their cutting-edge adoption of various green packaging components. Dell has had great success in providing a more sustainable supply chain by using eco-friendly materials like recycled milk jugs, mushroom fillers, and bamboo packaging.
In 2011, Dell was ranked #5 nationally and #25 globally in Newsweek’s ranking of Greenest Companies in America. One of the contributing factors to this success is their very innovative use of 100% recyclable plastics like milk jugs and used detergent bottles. Dell has integrated the use of high-density polyethylene that is made from 100% recycled materials like these. In fact, Dell has used enough milk jugs in its packaging to cover the entire length of the United States. The company has an aggressive goal to increase their use of recycled materials in their packaging to 40% in 2012 and is currently on track to meet its goal of 99% recycling and reuse in 2012.
Other highlights of Dell’s green supply chain activities includes the use of sustainable materials like mushrooms to provide cushioning in their packaging materials. Mushroom based materials that are grown provide a biodegradable alternative to manufactured products that have been used in the past. Dell is using the fungus produced by bioscience to help cushion and ship its heavier product like computer servers and desktop machines. The final creation is similar in form to Styrofoam but is a completely organic product that is created using common agricultural waste products. The development of this type of packaging also requires less energy to produce since the only energy used is that which is needed for natural growth. In addition, this has the added agricultural benefit of being fully useful for composting back into the earth.
Another example of a packaging source that is grown and not man-made is Dell’s revolutionary use of bamboo packaging. Dell has been steadily replacing its use of plastic packaging with bamboo solutions for several years now. This highly renewable source of packaging is also completely biodegradable and does not contain the toxin found in oil-based plastic materials. Bamboo is also very durable and provides the strength needed in the packing of Dell’s smartphones, laptops, and other computer devices. This lightweight material has allowed Dell to reduce the size of their packaging materials and along with other agricultural products is something the company plans to expand in the future.
As a result of these innovations, Dell has drastically reduced both their carbon footprint and lowered their overall energy consumption. By adopting a culture of corporate responsibility and focusing on sustainable operations, Dell is leading in the development of a greener and more environmentally responsible global supply chain. Through such supply chain innovations like the use of recycled milk jugs, mushroom fillers, and bamboo packaging, Dell has truly set the gold standard for what a green supply chain should be.
References
Dell (2011). http://content.dell.com/us/en/corp/d/corp-comm/newsweek-dell.aspx?c=us&l=en&s=corp&preview=true
http://i.dell.com/sites/content/corporate/corp-comm/en/Documents/dell-fy10-cr-report.pdf

